Saturday, April 5, 2008

Koreans Love Nazis

The Coreana Cosmetics Co. television ad for a skin lotion shows a young woman in a short skirt and military-style trench coat, holding a soldier's cap that appears to have the swastika-gripping eagle Nazi insignia. Background noises of an explosion and crowds cheering in response to a man's unintelligible speech are heard.

A version shown in previews and posted on the Web contained the slogan: "Even Hitler didn't have the East and West."

The commercial still features the same militaristic imagery, but Kim said Coreana was not aware of the Nazi-style logo on the model's cap. He said the costume was selected by a stylist affiliated with Korad, a Seoul-based firm that produced the commercial.

A Korad official, Seo Sang-hee, confirmed the ad was meant to invoke a Nazi soldier and Hitler, which she said symbolized "revolution" in keeping with the lotion's "revolutionary" moisturizing and calming effects.


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